The Copywriter's: Words in Style- A Rationale

“With a word she can get what she came for…” is my favorite line from one of the songs that top the “most played” list on my ipod. Apart from my fondness of the song itself (Stairway to Heaven- Led Zeppelin), I like this line because of its very significant relevance to my life, what I learned, and what I do. It is amazing how much pertinent the POWER OF WORDS is to our daily communication.

In an era of clients savvy in a multitude of disciplines, sharper than ever, and highly demanding, and in a time when competition between businesses has reached an unprecedented peak, communication has become one of the primary means to IMPRESS. It is not only about what you want to say anymore, but careful attention is to always be paid as to how you say it.

Quality products and services, especially those with competitive prices, do somehow speak for themselves. However, when it comes to competition, marketing and promotion, an optimum of POWER lies in the WORD itself. Hence, design companies are growing adamant to the mere focus on design and supporting the essentiality of backing up designs with the right amount of the words, not just any words but adequate (professional, technical and/or creative) WORDS IN STYLE. Without the right words, web pages, brochures, and any written documents are waste of internet space, kilobytes, paper, and –sure enough- cash!

For this purpose, the most influential design companies nowadays hire a considerable number of competent copywriters. While some prefer to hire full-time copywriters, many others outsource their copywriting services as the operations are extremely adaptable and do not have to take place in-house per se.

In an era when almost everyone is a publisher, “The Copywriter’s: Words in Style” is our latest Language services venture. While our business is quite new as we just decided to go public, our operations are not exactly so; we have been doing this for over ten years now. We have worked on content for some of the largest bookstores in Beirut, premium Gold accessories designers with headquarters in Lebanon and branches all around Africa and the Middle East, Leather products designers and suppliers in Africa, several local Pubs and Night Clubs, many Graphic and Web Design as well as Digital Marketing Companies, media companies and travel agencies in Qatar, real estate companies in Qatar, private academic projects for university students, and the list goes on and on… (Confidentiality: Requests were sent to some of our clients in order to get their approval before disclosing their company names on our website.)

Our Services:

-         -  Copywriting: Refashioning content into promotional (creative and/or professional) language style

-          - Editing and Proofreading

-          - Translation: from/to English, Arabic and French

-         - Writing articles, press-releases, stories, corporate profiles, proposals and other types of publications based on research, interviews or any other primary data

-         - Creating slogans and taglines for businesses

-          - Examining quality of written content for quality assurance.

And much More!